Watford Print Museum

Typography/Branding/Strategy

Tasked with revitalising a local space, this project proposed building a print museum in the remnants of an abandoned clock tower that once housed one of the UK’s largest print factories.

Including a self-made typeface constructed using the layout and dimensions of the three letters engraved into the tower’s entrance, the geometric style of the branding assets are shaped by the diverse range of print markings and square print keys used within the industry.